Are you ready to imagine?
Play make believe for just a moment in this compelling scenario as stated by friend and colleague Jeff Olson:
Imagine you, your Governor, your Mayor, involved parents and your community’s leading medical, health, fitness and wellness officials/professionals, all coming together for a press conference to announce a major public health success story. All the major press is there.
You step up to the podium and say, “Thank you all for being here. Today, we’d like to announce one of the most important public health success stories in recent times. In 2004, then U.S. Surgeon General Richard Carmona testified before Congress and said the following, ‘Because of the increasing rates of obesity, unhealthy eating habits, and physical inactivity, we may see the first generation that will be less healthy and have a shorter life expectancy than their parents’.
In 2004, we took the Surgeon General’s testimony as both a wake up call and more importantly a call to action. As of December 2009, we’ve collected data on over 450,000 people and have three-year data on over 100,000 people. Participants (both parents and children) in this Children’s Health Field Study were given a daily, dietary food-intervention and asked to answer questions four times over a period of one year. Here is a partial list of the study’s ground breaking results:
The only thing make believe about this data are you and the actors above. These results are real. These results come from the 501c3 Research Foundation that has partnered with a $3 billion dollar health, fitness and human performance company.
America’s pediatrician, Dr. William Sears, helped establish this research foundation. Beyond this not-for-profit field study, this company has benefited from fifteen published clinical trials (ten of which are randomized, double-blind, placebo controlled) that deliver efficacy claims for their solution. This human performance data is without peer in the scientific literature.
Commerce, cause and credibility with real world results. Public health needs more public/private partnerships to sustain healthy lifestyle with both citizens and consumers. I’ve always maintained, people choose healthy lifestyle with their wallets. It’s the only sustainable path. You too can realize the following:
- Kids participate for FREE
- Parents pay for their daily, dietary food-intervention
- You are compensated
Ready to stop imagining? Ready to be an active part in a solution that’s already in place? BE the campaign that makes YOU, your family and your community the winners. Let me know what you think…
